Photek wrote:Apparently Xbox's fastest growing market is Japan, no idea if they can maintain it but its quite surprising. The Series S is selling more due to it's price point and size plus the Japanese games on Gamepass...
Don't get your hopes up too much though. There's absolutely no store presence or advertising still, and most people won't have a clue about the console. It's probably also "fastest growing" as it's easier to grow from a base of "absolutely strawberry float all" to "well we've sold [I]some[I] this time". I don't think that the standard Xbox game will interest people here and I don't think there's enough on Gamepass to tempt them - a lot of the Japanese games are older games or stuff they can get elsewhere (and on the Switch).
If I had to guess, I'd say Nintendo has about 80% of the market share, especially with the kids. The rest is probably split between phones (really popular amongst adults on the commute) and the PS4.
Home consoles are on the decline here. The PS4 didn't sell as well as the PS3 I think, and wouldn't be surprised if the PS5 hasn't made much of an impact either. I don't really think there's much space left for Microsoft to grab.