Interview about the design of the consoles -
Exclusive: With the new Xbox, Microsoft unveils affordable design for the masses
“We think about our console as part of the environment you live in as our customer,” says Phil Spencer, executive vice president of gaming at Microsoft. “While there’s an opening of the box and you want that to be fantastic, once you put that console wherever you put it, we hope you never have to touch it again, hope you never have to hear from it again, and it just plays great games. . . . It’s not the center of attention.”
The engineering team had the notion, however, that the next Xbox could split the motherboard into two pieces (incidentally, the folding Motorola Razr remake launched in 2019 does the same thing). Such an architecture could fit inside a box that was thicker but less wide, kind of like we already see in hulking tower PCs. A single tornado of air could spin up through its center to cool the chips—which in turn would be able to produce 12 teraflops of processing power (2 teraflops more than the upcoming PS5). Little surprise, this mockup was dubbed “Tower,” according to Chris Kujawski, the Microsoft design principal who led the Xbox project.
“Eventually we get to the point where we have to make a decision. These will generally all work . . . we know they’ll cost about the same. But what we really wanna know is whether this is exciting and interesting to customers,” says Kujawski. So small teams of designers and user researchers took these models into customers’ homes in L.A., New York, and Chicago.
“We’d line up 10-12 in home visits. We talk about gaming in general, how they use their console, high-level stuff . . . then we always took measurements of their room, how far they sat from the TV, and temperature readings for a thermal study,” says Kujawski. “Then we’d unveil these crude boxes . . . without much context other than, if this were the shape of the next-gen console, what do you think?”
The tower won. Not just because its monolithic design was visually compelling, but because of proportions that are more practical than you might expect. It’s a big box in your hands, yes, akin to the size of a commercial toaster. But because it’s not extreme in any one dimension, it can fit on a shelf that’s a mere 8-inches deep.
https://www.fastcompany.com/90551216/ex ... the-masses