Dove's Facebook unquestionably did a poor job of explaining their own campaign in a rather random 7 second gif (a black woman removing her clothes to become a white woman who in turn removed her clothes to become an Asian) but the way you would then remove the Asian woman to further alter that very sequence, and not feel it worthy to investigate or report on the context of the entire campaign (which had already been running in the UK for a number of weeks before reaching the USA on TV and YouTube, and is still running) is just so bad.
There are genuine issues when it comes to race, body image and what have you, you do not need to intentionally create a scenario.
It's the more respectable face of running a bullshit story in a newspaper headline and a few days later printing a small appology on page 12 because it was either untrue or missing key points. You circulate one story, that will get shared multiple times and garner all the headlines, and then a few days later you amend the same article (and be honest, why would you click on it again if you think you've already read its contents) to say 'oh by the way, this clip ran for 3 more seconds and featured a 3rd woman but we forgot to mention that'.
Errkal wrote:There is proper stuff on buzzfeed mixed in with the gooseberry fool.
Yeah, very occasionally Buzzfeed will come out with an actual piece of investigative journalism (tennis earlier this year, or maybe '16), sometimes in conjunction with another news source, in amongst the trivial lists about why a McDonald's in the USA tastes better than one in Australia because the fries were as limp as the dick who strawberry floating wrote it.