Damn - that's from Microsoft! Endorsed and Promoted on their twitter account. This viral marketing advert, and the free game offer they are doing in the Destiny launch week is significant as it shows they feel they need to do better in Destiny sales, maybe PS4 preorders are of the charts? Maybe its the case that the Destiny adverts have got the public thinking it's a PlayStation exclusive and they need to combat that but I think that ad will only be seen by gamers.
I did actually think it to be funny but this line spoils the joke...
"Destiny is actually an epic new first-person shooter, available on Xbox. Thing is, we didn’t have permission to run adverts for the game. So we didn’t."
They are claiming to be the hard-done by victims!
Considering the Rise of the Tomb Raider deal that just makes them look two-faced.